Since entering F1 and becoming the premium partner of the Alfa Romeo Sauber F1 team, Carrera, an iconic brand belonging to Italian eyewear manufacturer and distributor Safilo, has proudly announced its multi-year sponsorship agreement with the Alfa Romeo Sauber F1 team. Carrera eyewear’s collaboration with Formula 1 is an example of brand synergy at one of its finest.
This special partnership, which was unveiled in February this year at the official Alfa Romeo Sauber F1 Team launch, sees the lauded Carrera logo immortalized on Sauber Formula One car livery, as well as on the sides of the visors of the race team’s helmets, and on their race overalls.
Carrera’s founder, Wilhelm Anger, who named his company after one of history’s most famous car races, the Carrera Panamericana, has ensured that Carrera remains a winner in its product genre in many respects. As far as the optical industry is concerned, the brand’s successes are no illusion. Built on research, innovation, technology, and meticulous design made for an active lifestyle, Carrera is well and truly the eyewear brand of champions. In fact, for 62 years, countless F1 legends – like Niki Lauda and Gerhard Berger, just to name two – have been associated with its sleek, stylish, sports-inspired eyewear.
Over six decades, Carrera may have presented and wowed the world with its high-performance haute design eyewear, but the excitement is only just beginning for them. Carrera’s achievements in 2018 represent a new milestone in distinction, prestige and standing for the brand. Designed in Italy and made with unsurpassed artisanal manufacturing methods, Carrera’s 2018 collections are nothing short of state-of-the-art.
With this year’s eminent collections, Carrera ups its brand cachet by pushing the envelope in terms of design capabilities and introducing an outstanding aesthetic that raises Carrera’s already strong brand visibility and desirability. Marks such as the iconic and recognizable “C” logo, the Tank Hinge (a feature named for a motorcycle gas tank that ensures every pair of Carrera shades is a comfortable fit, and easy to put on and take off), qualitative and cutting edge lenses, as well as the much beloved Flag symbol, an emblem that’s strikingly reminiscent of its sporting heritage.
This season, Carrera is also particularly pleased to present its Asian Optical Frames Collection – a beautiful range of spectacles designed with the latest Asian eyewear trends in mind. This classic yet statement-making collection brings together Korean eyewear design aesthetics, impeccable craftsmanship and quality materials. Choose from square, round and oval shapes, and an assortment of colours and materials. Geek chic never looked more eye-catching!
If sleek, masculine and action-ready make up your eyewear game, Carrera plays up its young, fresh spirit with the introduction of the Glory sunglasses collection. These bold, teardrop-shaped frames are a brilliant throwback to action heroes of yore, and their futuristic slant also convey marvelous construction: of lustrous metalwork, both lightweight and reinforced, with distinctive double bridges. And in true champion style, each pair also carries Carrera’s iconic Flag stripe, inspired by Carrera’s ski-jumping ‘Bullet’ helmet, as well as lacquered temples, coordinated two-tone tips, in addition to laser-engraved Carrera lettering and the discreet ‘C’ logo. Carrera Glory eyewear’s ultra-flat lenses are also a strong reflection of the brand’s decades-long dedication to making eyewear a part of sportswear.
Mention “His Style Diary” and receive 20% off Carrera eyewear + special promotion on lenses. Promotion ends 31 October 2018.
Find Carrera’s myriad of eyewear collections at B.spoke by Jamco, check out their online page and follow their Instagram (@jamcooptical) for more images. You can also email [email protected] or call +65 6345 9519 to make an appointment.
Address: 865 Mountbatten Road. B1-99 Katong Shopping Centre. Singapore 437844