About HSD

Launched in 2011, His Style Diary (HSD) is positioned as a premium website with a strong Asian perspective on men’s fashion, grooming, and lifestyle pursuits.

It is one of the few English-language websites In Asia with a core focus on men’s lifestyle interests.

Today, HSD serves over 300k page views and 60k unique users each month, and is the only purely digital men’s fashion and grooming lifestyle website in Singapore.


HSD is 100% Digital, 100% Men-focused.



His Style Diary is currently owned by PRISM LIFESTYLE, based out of Singapore.

Disclaimer: We do not claim to own the rights to some of the photography or images we use on the site. Where possible, we will strive to ensure all images are credited with a link back to their source. Should you own the copyright to any of the images featured on our website and would prefer we not use them, please contact us here.