Since entering F1 and becoming the premium partner of the Alfa Romeo Sauber F1 team, Carrera, an iconic brand belonging to Italian eyewear manufacturer and distributor Safilo, has proudly announced its multi-year sponsorship agreement with the Alfa Romeo Sauber F1 team. Carrera eyewear’s collaboration with Formula 1 is an example of brand synergy at one of its finest.
Formula 1™ fans now have a chance to smell like a racing champion. BOSS Fragrances recently launched their latest edition of BOSS BOTTLED.SPORT globally and fronting the campaign is none other then 2009 Formula 1™ World Champion Jenson Button, whose success story aligned him perfectly to represent BOSS's brand.