Any fashion shopaholics who have visited Hong Kong would be no stranger to i.t, one of Hong Kong’s most fashionable destination with multi-brand concept stores all over city. In my 3 years living in Hong Kong back in 2000, I had always shopped at i.t and even now, whenever I visit Hong Kong , it is a must-go place to go to check out what’s the latest fashion in town.

The good news is…i.t. is coming to Singapore, finally!

The Hong Kong fashion conglomerate has announced its venture with Singapore’s Wing Tai Retail to operate their first South-east Asia flagship store, expected to open in June 2013 at Wisma Atria. The 10,200 square feet store will carry nine of its avant-garde, cutting edge street brands: izzue, b+a b, 5cm, tout à coup, fingercroxx, Venilla suite as well as de base, mysty woman and Pageboy. These brands are targeted at street fashion lovers 20-35 yearsold and for men the brands to really check out are izzue and 5cm.

izzue is one of i.t‘s leading in-house brand whose eccentric and fashion forward style has built a strong following among fashionistas with its original and versatility well-loved by the industry’s trend setters.

5cm is another well loved house brand by i.t with a simple and subtle design concept that has won the hearts of it’s fans season after season.

Look out for the store opening this June at Wisma Atria. I am eager to find out their pricing though. Will it be marked way above the prices in Hong Kong? Well, let’s hope not – it will greatly  reduce my desire to purchase ‘it’ (pun intended) here since a trip to Hong Kong is so easy these days.