Do men shy from patterns? Yes. Research has shown that men prefer sticking to simpler looks like monochrome outfits, embellished at most with a logo or marquee*... Read More...
We’ve all seen this guy: black skinny jeans and chukkas, his hair coiffed slickly, with a mismatched caveman beard. His plaid shirt is rolled up to his elbows... Read More...
We're all familiar with the routine: well-dressed individuals mill about outside runway venues, essentially parading for street style photographers (and boy, ... Read More...
INTRODUCTION
An archetype born from subversive subcultures, the Rebel encompasses the rock, grunge, punk, and Goth movements in menswear. With the advent of ro... Read More...
INTRODUCTION
Pragmatism best sums up this archetype – the Utilitarian draws inspiration from the style of blue-collared working men throughout history, borro... Read More...
INTRODUCTION
Consider the Sportifs as men who are in the sweet spot between luxury fashion and sporty casual. The archetype is a defining one for the new mille... Read More...
INTRODUCTION
Coined first by New York trend forecasting agency K-Hole, “Normcore” has been appropriated by the fashion industry to denote a subculture of p... Read More...
INTRODUCTION
The BoHipster is a portmanteau of Bohemian and Hipster, combined for their shared history in counter-culture. The Bohemian movement originated in ... Read More...
